CV

an overview of my journey in Data & Analytics.

General Information

Full Name Feiko Bierman
Tagline Data & analytics leader · strategy, teams, and operations
Email feikobierman@gmail.com
LinkedIn feiko-bierman
GitHub gitb33rman
Location Utrecht, NL

Summary

Data & analytics leader with 9+ years of experience across strategy, delivery, and team leadership. Currently responsible for the full data delivery operation at Relevant Online, leading both the analytics and data engineering teams, while serving on the management team. Combines hands-on expertise in measurement and cloud data platforms with operational and commercial leadership.

Experience

  • 2024 - now

    Utrecht

    Strategy & Analytics Lead
    Relevant Online
    • Lead the analytics team (5+ analysts and tracking specialists): coaching, performance reviews, hiring, and capacity planning.
    • Since 2026 also leading the data engineering team (4+ engineers), carrying responsibility for the agency's entire delivery operation.
    • Active member of the management team, driving agency-wide process improvement and operational maturity.
    • Craft and execute data strategies for a broad client portfolio across e-commerce, SaaS, and enterprise; senior point of contact on key accounts.
    • Drive product innovation, including rAnalytics, Relevant Online's first-party measurement solution, from positioning to client onboarding.
    • Develop data governance and security propositions, helping clients mature beyond measurement alone.
  • 2022 - 2024
    Head of Data & Analytics
    valantic NL
    • Established and expanded the Data & Analytics team from the ground up to five specialists.
    • Led and mentored a dynamic team of professionals; set ways of working and quality standards.
    • Democratised and engaged data & analytics across the organisation and with clients.
    • Innovated and commercialised data-driven propositions.
  • 2021 - 2022
    Data & Analytics Strategist
    valantic NL
  • 2017 - 2021
    Digital Advertising Consultant
    valantic NL
    • Part-time alongside studies until 2020, full-time from 2020 onwards.

Professional Activities

  • 2026 - now
    Committee member, Data, Decisions & Engagement
    DDMA
    • Volunteer committee within the Dutch trade association for data-driven marketing; focus on external communications and sector events.

Education

  • 2019 - 2020
    Master of Science in Marketing
    Vrije Universiteit Amsterdam
    • Thesis: service robot usage and corporate social responsibility: how service robot interaction affects consumer reaction to corporate social initiatives through lowered feelings of brand warmth.
  • 2013 - 2018
    Bachelor of Arts in Entrepreneurship and Innovation
    Avans Hogeschool
    • GPA: 7.8
    • Thesis: the opportunities and risks of AI in digital marketing.

Skills & Certifications

  • Programming: Python, R
  • Cloud & data: Google Cloud, BigQuery, DBT, Terraform
  • BI tools: PowerBI, Tableau, Looker Studio
  • Marketing: Google Suite
  • Other: Jira, Git, HTML, YML
  • Certification: Growth Tribe: Data & Analytics (2022)