CV

Strategy & Analytics Lead

• My role is a dynamic blend of operations, strategy, business, and technology
• Leading data teams and empowering team leads and team members.
• Crafting and executing data strategies tailored to client.
• Overseeing data-centric projects and serving as the primary point of contact.
• Developing new data use-cases with a strong focus on innovation.

Head of Data & Analytics

• Established and expanded the Data & Analytics team.
• Led and mentored a dynamic team of professionals.
• Democratised and engaged Data & Analytics across the organization and with clients.
• Innovated and commercialized data-driven propositions.
• Explored new frontiers in digital landscapes, consistently seeking innovation.

Data & Analytics Strategist

Digital Advertising Consultant

Master of Science in Marketing

• GPA: 8.1 (Cum Laude)
• Thesis: Service robot usage and corporate social responsibility - how service robot interaction effects consumer reaction to corporate social initiatives due to lowered feelings of brand warmth

Bachelor of Arts in Entrepreneurship and Innovation

• GPA: 7.8
• Thesis: The opportunity's and risks of AI in Digital Marketing